This is an SEO case study on how I helped a real estate website dramatically increase its organic visibility, search traffic, and lead generation within just 6 months.
The client operates in the competitive real estate market, offering housing solutions to renters, buyers, and property investors. When they approached me, their site had potential but was underperforming in traffic and engagement.
Project Background
At the start of the campaign, the website generated around 60,00 impressions and 82 clicks from Google search over 6 months, yielding a low CTR of 2.95%.
This signaled a big opportunity: the site was ranking but struggling to attract clicks and conversions.
Challenges
We faced several key issues at the beginning:
- Low CTR: Poor meta titles and descriptions weren’t attracting clicks.
- Limited Traffic: Despite showing up in SERPs, the site wasn’t driving much traffic.
- Content Deficiency: Pages lacked depth, proper targeting, and keyword relevance.
- Technical SEO Gaps: Crawl errors, slow page speeds, and poor mobile performance.
- Weak Backlink Profile: The domain lacked authority and external trust signals.
The Campaign Strategy
Here’s a summary of what I did to turn things around:
1. Technical SEO Fixes
I started by performing a complete technical SEO audit using tools like Screaming Frog and PageSpeed Insights:
- Fixed broken links, duplicate content, and indexing issues
- Improved Core Web Vitals, targeting scores of 90+
- Optimized mobile UX and responsiveness
- Implemented schema markup for real estate listings and local business info
2. On-Page SEO & Keyword Optimization
Each page was meticulously optimized for relevance and performance:
- Conducted in-depth keyword research targeting local and transactional terms
- Rewrote meta titles and descriptions to improve CTR
- Enhanced headings, content, and structure with semantically rich keywords
- Improved UX flow by refining layout and page design
3. Content Marketing
Content played a major role in the SEO turnaround. I:
- Published 2–3 blog posts per month focusing on housing guides, FAQs, and investment tips
- Built location-specific landing pages to capture localized search traffic
- Added visual content like video tours and testimonials to boost engagement metrics
4. Internal Linking Strategy
To help search engines and users navigate the site better:
- Created contextual internal links across all content pieces
- Used keyword-rich anchors to pass relevance and authority
- Built content silos for key service categories and locations
5. Link Building Campaign
Off-page SEO helped build the site’s authority:
- Secured guest posts on real estate blogs and regional directories
- Created valuable content like guides and infographics for natural link acquisition
- Built partnerships with local businesses for mutually beneficial links
6. Local SEO Boost
To increase visibility in local search:
- Optimized the Google Business Profile with full details and updates
- Ensured consistent NAP data across all local directories
- Encouraged satisfied clients to leave positive reviews
- Targeted geo-specific keywords in both service and content pages
Results After 6 Months
Here’s what the campaign achieved:
- Impressions: Grew by 50% to ~67,000
- Clicks: More than doubled to ~1,790
- CTR: Improved from 2.95% to 3.0%
- Top 3 Rankings: Achieved for over 10+ high-intent keywords
- Leads: Estimated lead volume increased by 30%, following conversion tracking implementation
Final Thoughts
This case study proves that real estate SEO success is built on a strong foundation: technical health, data-driven content, local relevance, and quality backlinks.
With consistent execution and a tailored strategy, any underperforming real estate site can achieve meaningful growth quickly, just like this one did.
And we’re just getting started.